About Us

Our Story

The Little Green Sheep began after Mark Nicholls and Paul Maurice met at Aston University, Birmingham.

Their combined product and marketing background, as well as experience in organic foods would later influence and help create something new and exciting! The moment of serendipity came from an article about the surprise use of chemicals in baby mattresses. Both were instantly inspired to find an alternative, and so the process began to design and manufacture a baby mattress that combined the best quality support, made in the most natural possible way. Our first certified organic mattress, made without the use of chemical fire-retardant sprays, was launched in 2007....and The Little Green Sheep was born!

Rosie Pritchard then joined in 2012 followed by Roger Allen in 2013 and the board was fully formed.

Since then, we've not stopped and The Little Green Sheep is now loved and trusted by over 200,000 parents! Our friendly, thorough and ethical approach has never changed; with our loyal family of staff and customers adding to the story every day.  Recently named Sunday Times Top 10 ones to watch – its been a fantastic time for the ever-growing flock.

Our Values & Beliefs

Like you, we believe in providing the best for babies. It's this which inspires us to do what we do, creating beautifully made products; shaped by simple, honest ingredients, and produced in an ethical and appropriate way. We believe in providing babies with the most natural environment possible, away from toxins and harmful chemicals but never compromising on quality.

Simplicity amongst the Confusion

In a world where parenting is complex enough, we think that simple choices create peace of mind. That’s why we’re passionate about a range with natural clarity, and all about baby’s wellbeing.

A Pure Healthy
Environment For Babies

With so many things to think about regarding the environment your baby lives in, we want to help create one that's as natural as possible, away from toxins and harmful chemicals.

Timeless Style & Quality

At The Little Green Sheep we like to think that we’re not about fashion, but rather timeless integrity and quality that lasts. We think as much about today as we do tomorrow.